Nine years ago, I became aware of the insane amount of chemicals in my daily life—from cleaning products to everything I applied on my body. “I know eating it is toxic, then why use it?” That realization sparked a decision to eliminate harmful toxins and switch to natural alternatives wherever possible…

Person standing barefoot on a dirt ground with small rocks and sparse grass, wearing brown cargo pants.

Surprisingly, I found I didn’t actually need most of these products. Advertisements do a powerful job convincing us otherwise, making us believe that we need countless items to feel clean, attractive, or healthy..

What continues to amaze me is how widespread the use of toxic products remains, especially considering the potential health impacts.

We see fertility rates declining by about 2% each year, and I strongly believe that chemical exposure plays a significant role in this trend.

Most people are taught to associate innovation with the next latest and greatest thing, assuming "new" means "better." However, this mindset has led us further away from nature in every aspect, especially lifestyle choices.

True innovation doesn’t always mean creating something entirely new; sometimes, it means rediscovering and integrating timeless, natural practices into our modern lives. Blending modern ways with ancient ways of living.

This disconnection from nature is a sickness. Our bodies and minds crave the purity and balance that natural living can restore. In a world dominated by artificial environments. Earth offers a healing simplicity that modern life often overlooks.

Creating a lifestyle centered around the earth isn’t merely a choice; it’s essential for our well-being. When we align ourselves with nature’s cycles—breathing fresh air, nourishing with whole foods, moving with intention—we invite clarity and vitality into our lives.

—We are Wyld—

Nature is an integral part of who we are and how we thrive.